The Strategic Role of Streaming Services in Modern Organizations Entertainment is the first thing that comes to mind when streaming services are mentioned, yet their influence extends much further than movies and TV. Streaming has become an essential communication and revenue tool in the modern business world. Streaming services are being used by companies, educators, religious organizations, and independent creators to deliver content in a manner that is secure, scalable, and directly related to their audiences. Control is what distinguishes professional streaming and amateur broadcasting. Organizations desire to control the audience of their content, the way it is presented, and its contribution to long-term objectives. That change has made streaming services no longer a luxury but a necessity. Shifting off the Public Platforms to Private Ecosystems Most organizations start with popular public platforms to live stream or host videos. Initially, this is easy an...